Inspiring and investing in humanity. 

Shannon Heil, a full-time student who also worked full-time delivering pizzas, and who further made time to train (and win!) at the highest levels of competitive cheerleading.


Shannon invested herself into the lives of friends, family and even those people she’d randomly encounter. Shannon lived life to the fullest, and her example inspired others to do the same. She was determined to do more – to make her mark on this world – in everything she did.


She picked up the moniker “Fierce” on the cheer mat because of her bright red hair, her precise, athletic and graceful movements and because she was tall and powerful. From a distance, Shannon Heil was a commanding presence. In conversation, even more so.


On the afternoon of July 11, 2013 Shannon was taken from this world in a horrific automobile crash on a dangerous stretch of road in Burrillville, RI. She was only 18 years old and had her whole life in front of her.


Convinced Shannon’s impact needed to continue on, her friends and family created the “Fierce For Shannon Foundation” to invest in young people who embody the same attributes that Shannon had. The Foundation awards scholarships and grants to individuals and groups whose work ethic, drive and determination align with the way Shannon lived her life. Also, a global PayItForward movement called Share For Shannon was started where people are encouraged to go into their communities and select random people to invest a little something into someones day. In the very simplest of terms: WE FUEL FIECE.


To learn more about the Fierce For Shannon Foundation go to


The Fierce For Shannon Foundation is a 501(c)3 non profit organization and all financial investments are 100% tax deductible - where applicable by law.